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iPhone 4S: What’s All the Hype About?

Yesterday, my Twitter feed was swarming with people commenting about the “all new”  iPhone 4S. The tweets were varied, some praising Apple for their foresight, some just happy to see a few new features on their phone of choice, and many others responded with a resounding “meh”.

First off, I have to give credit where credit is due. The iPhone wasn’t the first smartphone out there, but it certainly was the one that revolutionized it. Sure, touchscreen style smartphones had been gradually making their way onto the market, but Apple was the first one to have a dedicated push, and revolutionize it with solid apps. I’m sure many would be surprised just how primitive the first iPhone would look these days, but no one can deny that without it’s launch we wouldn’t be enjoying the plethora of phones at our grasp today.

That being said, this was probably the worst iPhone launch yet. Many expected a radical change in the iPhone, something that would continue to push the market. Instead, the phone seemed more of a response to competitors, rather than a one-up. So, what are the new features?

So, as you can see, no design changes, minimal changes to the OS, and upgrades that just move Apple even with the competition. Despite this, the Apple iPhone 4GS is possibly one of the best smartphones on the market, it just doesn’t have as much of a wow factor as previous releases.
What do you think Apple could have done better? Let us know in the comments!

Self promo, but humourous…

Wot I fought I was finkin' about was somefing else.

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THE LIMEY, Terence Stamp, 1999, (c) Artisan Entertainment/courtesy Everett Collection

Yank and Limey’s positioning statement is ‘We speak the same language’ partly because we have experience both client and agency side and we’re providing a service that solves client’s challenges versus inflating our own egos. But there are times you get that uncertain smile that says ‘Geez, what did that dude just say’…. The Limey (You Tube)


‘Buy cheap, buy twice’

Beauty is skin deep, much like branding. If your brand is not founded on solid research and strategy it’ll fail you quicker than you can say cheapasslogo.com. You could probably head to your local beauty parlor and get a logo while having your nails done, but trust me, the shine will wear off after a few days especially when you see Trevor’s Trailers Company down the road has the same cheapasslogo.

So as I always say, ‘Buy cheap, buy twice’. Buy originality and experience, buy a story that has intelligence founded on solid research, it’ll serve you longer and pay for itself, why wouldn’t you want to shine?


'Buy cheap, buy twice'

Beauty is skin deep, much like branding. If your brand is not founded on solid research and strategy it’ll fail you quicker than you can say cheapasslogo.com. You could probably head to your local beauty parlor and get a logo while having your nails done, but trust me, the shine will wear off after a few days especially when you see Trevor’s Trailers Company down the road has the same cheapasslogo.

So as I always say, ‘Buy cheap, buy twice’. Buy originality and experience, buy a story that has intelligence founded on solid research, it’ll serve you longer and pay for itself, why wouldn’t you want to shine?