Prepare yourselves for battle, because as social media grows, PR battles will be continually grow harder to control. This is a fact that video game developer and publisher TellTale Games found out Monday to their chagrin.
It all started innocently enough with a self-post on the popular social aggregator Reddit. User Boomerjinks (which I’m going to go out on a limb and say isn’t his real name), accused TellTale games of breach of contract after using his semi-famous internet Jurassic Jeep. You can read the full accusation here, along with update. It didn’t take long for the internet to get up in arms about a movie-themed Jeep with minor cosmetic damage. Users on Reddit quickly picked up their digital pitchforks and torches, and started what they thought was their white knight gallantry. Some merely emailed the company saying their purchase decision had been swayed by the negative impression the received by the post, while others took to harassing TellTale employees over phone, Facebook, and email.
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