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‘Buy cheap, buy twice’

Beauty is skin deep, much like branding. If your brand is not founded on solid research and strategy it’ll fail you quicker than you can say cheapasslogo.com. You could probably head to your local beauty parlor and get a logo while having your nails done, but trust me, the shine will wear off after a few days especially when you see Trevor’s Trailers Company down the road has the same cheapasslogo.

So as I always say, ‘Buy cheap, buy twice’. Buy originality and experience, buy a story that has intelligence founded on solid research, it’ll serve you longer and pay for itself, why wouldn’t you want to shine?

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  • http://www.WeAreSpoke.com Brian Schwartz

    So wait, I shouldn't buy my logo off of istockphoto (which by the way is about to launch a logo service) or pay someone $500 for a logo that is a probably based on a template?

    In all seriousness, Good points Ben, I hope new business owners learn this lesson from this post instead of from a personal experience with a cheap logo.

  • http://www.WeAreSpoke.com creativereason

    So wait, I shouldn't buy my logo off of istockphoto (which by the way is about to launch a logo service) or pay someone $500 for a logo that is a probably based on a template?

    In all seriousness, Good points Ben, I hope new business owners learn this lesson from this post instead of from a personal experience with a cheap logo.